منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...
15 صفحه اولBiometrics on Mobile Phone
In an era of information technology, mobile phones are more and more widely used worldwide, not only for basic communications, but also as a tool to deal with personal affairs and process information acquired anywhere at any time. It is reported that there are more than 4 billion cell phone users over the world and this number still continues to grow as predicted that by 2015 more than 86% of t...
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ژورنال
عنوان ژورنال: International Journal of Computer Network and Information Security
سال: 2012
ISSN: 2074-9090,2074-9104
DOI: 10.5815/ijcnis.2012.07.07